PizzaGo! System
7 min read
Every time an order comes in through a delivery app, part of that ticket is not yours. Between the platform commission and service fees, the most common cut sits between 20% and 30% per order. On a good night that is hundreds in currency; over a year, enough to pay for a new oven.
The good news: to sell pizza online you do not have to live inside a marketplace. Direct orders — the ones that come through your own store — leave you the full margin, the customer data and control of the message. This guide puts numbers on the table (with an illustrative example) and gives you a plan for this very week.
What delivery app commissions really cost
Let's take an ordinary night: 20 orders with an average ticket of $300 MXN, that is, $6,000 MXN billed. If every order arrives through an app with a reference commission of 20%, here is how the money splits:
| Scenario | Orders via app | Direct orders | Commission paid | Net income |
|---|---|---|---|---|
| App only | 20 | 0 | $1,200 MXN | $4,800 MXN |
| Mixed | 10 | 10 | $600 MXN | $5,400 MXN |
| Direct first | 4 | 16 | $240 MXN | $5,760 MXN |
Every app publishes its own fees and rules; the 20% here is only a reference so you can run the math with your real numbers.
The difference between "app only" and "direct first" is $960 MXN in a single night. Repeated over a month of operation, the illustrative example puts the savings above $28,000 MXN. And it is not a one-time charge: it is a monthly rent on your own sales, with fees each platform adjusts whenever it wants.
Also note what that commission does not buy: it is not marketing, it does not include the courier in every model, and it does not hand you the customer's contact for the next order. You keep paying to rent a channel you could own. The math is not anti-app — it is pro-awareness: know exactly what each channel costs and choose the mix on purpose.
Direct orders: your store, your payment accounts
A direct order is one that comes through your own online store. The platform commission is zero and the money flows through your business accounts:
- PayPal, Stripe or Mercado Pago. You connect your own accounts; each provider charges its normal processing fee, but nobody else keeps a percentage of the ticket.
- Cash and bank transfer. You keep taking cash for pickup and delivery, as always.
- The customer data is yours. Name, address and order history stay in your dashboard: the foundation for promotions and repeat purchases without middlemen.
How to move your customers to direct ordering
Nobody switches channels by decree. These four tactics, used together, move the needle within weeks:
- QR codes on your boxes. Every box that leaves is physical media with free space. Print your store's QR with a clear incentive: "order direct and get a free soda".
- Link in your WhatsApp status. Your status is seen every time a customer messages you. Put the store link there with the promo of the day.
- Pickup and delivery incentives. A slightly lower price for pickup or free delivery above an amount, on direct orders only. You pay that difference instead of the commission.
- Promo banners on your store. An app listing cannot be customized; your store can. Put your main promotion at the very top.
Where PizzaGo fits
PizzaGo is the system you run those direct orders on: an online store under your brand, a real-time dashboard, an AI agent and payments through your own accounts. The cost is fixed — a monthly or annual subscription, or a one-time source license — and there is no PizzaGo commission per sale. Every currency unit of margin you recover is yours; payment providers only charge their normal transaction fee.
If you want to review the technical details of installation, rules and payments, the help center documents it step by step.
Checklist to launch direct ordering this week
Work through it in order and you can take a real direct order within seven days:
- Publish your menu with prices and option groups: sizes, crusts, extras.
- Connect your payment account (PayPal, Stripe or Mercado Pago) and place one real test order.
- Print your store's QR code and place it on boxes, flyers and the shop door.
- Announce the direct channel on your WhatsApp status and social media, with a launch incentive.
- Monitor the dashboard for a week: order source, average ticket and peak hours.
The goal is not to leave the apps tomorrow; it is for a larger share of your sales to come through a channel you own every week. Two reads that follow naturally: automating order taking with an AI agent and building the store under your own brand. For general questions, stop by the FAQ. Your own channel first, apps as a complement: that is the whole strategy.